For leadership teams
Your company evolved. The brand should too.
Strategic brand work for leadership teams entering a new stage.
01 / ALIGN
Boardroom™
Three 60-minute leadership working sessions
Get the right people in the room, surface the real issue, and align around what needs to happen next.
- Pre-session leadership questionnaire
- Review of the current business and brand
- Three 60-minute leadership sessions
- Surface the core issues
- Align around the decisions that matter
- Establish priorities
- Clear direction for what happens next
- Direction on live campaigns, launches or naming
02 / TRANSFORM
Elevation™
Strategic brand transformation
For established companies entering their next chapter.
- Brand and business assessment
- Leadership discovery
- Brand gap diagnosis
- Internal alignment
- Audience + market analysis
- Positioning
- Brand architecture
- Messaging + voice
- Visual identity
- Brand system
- Rollout direction
- Campaign and launch direction
- Launch and digital experience
03 / ARCHITECTURE
Enterprise
Organization-wide brand transformation
For organizations with multiple brands, divisions, locations or complex growth ahead.
- Company-wide brand strategy
- Brand architecture and portfolio structure
- Positioning across multiple brands or divisions
- Naming and nomenclature systems
- Messaging and verbal identity
- Parent and sub-brand identity systems
- Visual identity and design system
- Product and service architecture
- Website and digital experience direction
- Sales and marketing brand systems
- Internal brand rollout
- Leadership alignment and decision-making
- Guidelines, governance and implementation standards
- Coordination across internal teams and outside partners
- Rollout roadmap across every major brand touchpoint
04 / ONGOING
Direction™
Senior brand and marketing direction
Ongoing brand leadership alongside your executive and internal teams.
- Regular strategic direction
- Leadership advisory
- Brand decision support
- Creative direction for campaigns and marketing
- Review of brand and marketing execution
- Guidance for internal teams and partners
- Ongoing email/chat support
- Maintain consistency as the company grows
Not sure what needs attention? Start with the BrandOrder™ assessment.